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Adidas - Infinite Play

Adidas - Infinite Play

In the current climate, calls for change within the fashion industry are at an all time high. Adidas have responded with an innovation to help solve an issue that belongs to all of us. Infinite Play is a service that recycles your unwanted Adidas items which aims to " re think - and share responsibility for - the way in which we treat items once we're finished with them" 

Directed by Stadium’s Giorgio Bruni and cut by Govert Janse, Adidas’ creatives Nadege Decastro and Charlotte Newbold’s campaign is paving the way for fashion's approach to Global Warming.