Bite Back 2030 - Boris Keep Your Promise

On time for today's Queen's Speech, this reactive campaign film for BiteBack 2030 was edited by John Mayes, created by Niall Downing and the campaigns team at Jamie Oliver Ltd to grab the attention of Boris Johnson and Downing Street. Whilst the government confirms its priorities for the coming year, the youth charity are calling on him to keep his promise - for key child health policies to be delivered and to make sure that wherever they live, children's needs are put first with transparency towards a fairer, more nutritious food system.  

The campaign urges us to add our voices and sign the letter to keep up pressure on the government, whilst embracing the serious and powerful emotions of the young campaigners, empowering their voices. 

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