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CALM - Stay


We’re proud to share the new work for Campaign Against Living Miserably (CALM), created by Borderland studios and directed by Simon and Ben. This World Suicide Prevention Day, CALM wants everyone to know that someone wants them to ‘just stay’.

Owen O’Sullivan edited this poignant film, which is at the forefront of ‘STAY’ the new campaign for CALM.  The campaign seeks to end the taboo of talking about suicide. The film follows four people willing to discuss their stories to help end this stigma.  The film also features a bereaved father who lost his son to suicide in February. His son left a note asking his family to campaign for better mental health provisions for people struggling

All of these voices come together to tell people who might be struggling that there is hope and urges them to STAY.

Simon Gunning, CEO of CALM, said: “Every week in the UK 125* people take their own lives; 125 individuals who couldn’t see a way out. At CALM, we believe there is always hope, always a reason for living. That’s why this World Suicide Prevention Day we’ve launched Stay - to show you that things can change, no matter how you feel right now. 

From our helpline and the stories of our supporters we know one word, one reason, one moment of closeness can mean another day alive. We also know these can be the hardest words to find or say. That’s why we want everyone to stand with us, so together we can save more lives and help those who are left behind."

On World Suicide Prevention Day, CALM also had a 10-minute takeover of Piccadilly Circus lights which features quotes and images from the film. The film will direct people to the website, which has more information about seeking help. 


* Based on data released by the Office for National Statistics (ONS) in 2019 for registered suicides in the UK. Latest 2020 data released on 7.9.21 by ONS not representative of the whole UK.