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Dove - Purpose

Dove - Purpose

Female body hair or anything that could be seen as an imperfection is not commonplace in beauty industry advertising. Dove does well to represent these bodies and underarms that are all different but are also all normal in their empowering campaign ‘Purpose’.

The film was expertly directed by Caviar’s Lisette Donkersloot and edited by Laura Cairney-Keize with creative from Ogilvy.