According to the most recent figures from the NHS, one in four adults and one in ten children experience mental illness, and many more of us know and care for people who do. PHE’s Every Mind Matters charity and The Duke of Cambridge’s Heads Up charity have collaborated on this film to support people to take simple steps to look after their mental health, improve their mental wellbeing and care for others.
The short film, which was directed by Dominic Cyriax and cut by Owen O’Sullivan, will be played at FA Cup matches, in stadiums & at home, to encourage fans to look after their mental health and beat the stigma surrounding it. Prince William, who is president of the FA and founder of the The Heads Together initiative, narrated the film.
Created by Freud, this powerful & empathetic spot features some of footballs biggest names from Jesse Lingard to Frank Lampard and was produced by Atomized Studio.