'Fuck The Poor'

If someone walks around with a sandwich board with 'Fuck the poor' written on it, they're in for some pretty angry reactions. Check out this spot edited by Toby and directed by Jonathan Pearson through Supergoober, for the Pilion trust to help raise awareness of poverty in the UK. The message is bold and going by the 3.7 million hits on YouTube, we think they've nailed it with this campaign.