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Guinness 'Irrepressible Spirit', 'Merci' & 'David & Goliath'

Guinness - Irrepressible Spirit

Introducing three all new powerful Guinness spots cut by our fabulous Jinx Godfrey and Gary Forrester.

These wonderfully gritty adverts were directed by Dan Maslen at Rogue Films for the Guinness Rugby Autumn Internationals.

Two of the three ads use the very clever contemporary technique 2.5 D Still Photo Animation which allows the images to appear 3D, separating the elements from their background thus creating great depth and flow. They each use a rich tapestry of different film textures utilising archive footage, stills and news coverage. The films have a powerful line up and show both raw experiences and truthfulness for Guinness.

Nice work guys!