Editor Owen O'Sullivan has joined up with Knucklehead director Charlotte Regan, produced by Matthew Brown, once again to create 'Thanks' for Gumtree. The sentiment is really what makes this advert what it is - an homage to community spirit. Simple, delicate and a joy to watch. Owen said of the job“It’s amazing how positively connected to your community you can feel by staring at a few front doors, that’s the success of this spot I think. It manages to draw a great deal of emotion from what are ‘everyday’ images and feels very connected to the now. It reminds me of that first NHS thank you evening, clapping and banging pans with my neighbours”.
With creative from FOLD7's creative director John Yorke and Alex Moore.