HSBC - The New Different

Together we thrive. 'The New Different' is the latest in a string of infamous adverts for HSBC created Wunderman Thompson featuring Richard Ayoade. Editor Joe Wilby collaborates with Merman director Will Clark to inject some humour into an incredibly stressful time for us all. The times are changing - much like Ayoade's attire and the playful addition of his corduroy mask.