And they're back with a BANG! Following the success of the EUROs campaign, Owen O’Sullivan edited the latest spot for Ladbrokes. Directed by Joe Connor, the campaign consists of two parts: ‘The Wait’, which will be played Monday to Friday, and ‘Game Day’ that will air over the weekends.
As the drummers slowly lift their sticks in the air and the commentary builds, the ad cleverly captures the anticipation and excitement that comes from watching live sports. And to top it off, the spot was named 'Ad of The Day' by Campaign Magazine. The perfect encore.