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Pantene - Pride Anthem

Pantene - Pride Anthem

To tackle conventional stereotypes, Grey New York and Pantene have recently launched their ‘Power to Transform’ campaign. Backed with Keri Hilson's famous ‘Because I’m beautiful’ lyrics, Pulses’ Lofty Nathan directs this film for World Pride. Featuring a range of people from the LGBTQ+ community celebrating their unique transformation stories, this spot beautifully showcases and praises freedom of expression, edited by Govert.