Phil Hignett went on set for Vodafone's spot of their kid's smart watch 'Neo' directed by Ben Green of Mindseye with creative from One Green Bean. David Gandy, playing his cool relaxed self, gets thrown into a slightly chaotic all-child crew. With the assistant being the only other adult accompanying Gandy, the kids are let loose on the shoot and endearingly put him in his place as he tries to follow some ridiculous direction from firm 'Little JPeg'. There's something very amusing seeing real roles in the industry being played by kids, whilst subtly showing off the features of Vodafone's Neo watch in the fun film. Well done to Phil and the team for executing the film so well and making such a star studded model seem inferior to the (little) big bosses in charge.